A for Art
A logo for the Philadelphia Museum of Art has has been designed by Pentagram’s Paula Scher.
Aiming to put ‘art’ front and centre, it features a flexible initial A that can customised to show off the museum’s collection of 227,000 items. The Museum’s typeface Avenir is customized for the new configuration.
The identity overhaul coincides with the unveiling of plans for a renewal and expansion of the Museum by architect Frank Gehry.
Embrace the wobble
In this, the second of our guest posts, Ged Palmer, designer, letterer and burgeoning sign painter, reminds us of how wide the pool of inspirational lettering is…
Good typography is all about clean lines, smooth curves and harmony, right? Well, for the most part I subscribe to that philosophy whole-heartedly. I mean you only have to see Herman Zapf drawing curves to agree with that! Then again, these days I find myself more and more attracted to the weird and wonderful world of vernacular typography and lettering. I’m talking about the type of design that’s not made by designers: wonky signs, yard sale posters, janky tags and sketchy handwriting. Things that are made by hand are imperfect and that human quality is what gives it life, as Margaret Kilgallen once eloquently put.
So whilst we strive to make our work as beautiful and well polished as we can, let’s take a moment to embrace the wobbles, the drips, the busted-up, the forgotten and the downtrodden.
Recently the Type Worship blog reached a milestone of 150,000 followers. To mark the occasion we have invited a selection of creative leaders to guest blog on the subject of their choice. In the first of these posts, Rob Clarke describes a pivotal time in his education that led to his career in lettering and typography, and offers his advice to aspiring designers.
Why a career in type?
I’m often asked why I got into such a niche career as typography. Back in my student days there weren’t many opportunities or information on a career in type design or lettering. I didn’t even think you could make a living purely out of playing around with type. In the early 90s I studied an ordinary graphic design degree course and loved the work of many contemporary designers of that time including Neville Brody, David Carson, Jonathan Barnbrook, Emigre, Why Not and 8vo. However it was Erik Spiekermann who really caught my attention. He had recently co-founded FontShop and was proving an inspirational speaker.
With Brody at the helm FontShop developed ‘the magazine for the future’ entitled Fuse. In each issue four designers were commissioned to create a font and poster based on a theme. The designs rejoiced in pushing the boundaries of legibility and creativity. It was this experimentation with type that I found most inspiring at that time. I only have a couple of Fuse issues but now I wish I’d bought them all.
I had the pleasure of meeting Erik in his MetaDesign studio in Berlin in December 1992. I was hungry to learn and this short visit would prove incredibly important to my future career decisions. At this time MetaDesign were working extensively with Berlin Transport Services (BVG). I was lead through the process of designing fonts and bespoke type in order to suit the needs of a particular project. I was also given a copy of Erik’s book entitled ‘Rhyme and Reason – A typographic Novel’ – a light-hearted look into the world of type and well worth a read if you can get your hands on a rare copy.
The revelation of my trip, however, was being introduced to an emerging East Berlin design collective called Grappa. They were originally established in 1987 and were pioneers of the Mac – embracing both its capabilities and limitations. Prolific poster designers for dance, theatre and music, I found their work so expressive and engaging. With a minimal and inventive style they created an unpredictable relationship between type and image. They were not traditional typographers and went with their gut instinct. Co-founder Andreas Trogisch told me they wanted their work to stay fresh and experimental. Their supplies were limited and budgets low therefore creativity was essential. Andreas was both warm and passionate and continues to champion freedom in design today. Grappa became Blotto in 2002 and recently Andreas left to form Troppo.
Meeting these guys had a lasting effect on me and I couldn’t help but be hugely inspired. To see how they worked in the real world and getting physically involved proved to be the real inspiration. I based my thesis on the emerging graphic design scene in Berlin and it heavily influenced how I would look at and treat type in the future. I still had no idea that I would end up concentrating purely on type and it wasn’t until I got my first job alongside a calligrapher that my education really started.
My advice for students/aspiring designers today: If you don’t ask you don’t get. It’s all too easy to send a generic email to a designer you admire, in the hope of receiving some magical inspiration. You have to dig a little deeper than this. Without becoming a stalker, try and meet your idols – go to as many talks as possible, you may bump into them in the pub afterwards. If this isn’t possible look at websites, like Dribbble, I’ve found this a great place to get feedback and virtually rub shoulders with all levels of designer.
We all had to start somewhere and my experience is that us designers aren’t a bad bunch and most are willing to help.
Above from top left: Neville Brody, Jonathan Barnbrook, Emigre, Typography Now2 (Why Not Associates), Fuse Packaging, Fuse poster by Neville Brody.
Images 7-10 & 12: Rob Clarke, December 1992, aged 21.
Image 11 Eye Magazine Winter, 1991
Something Wonderful in the post
Martina Flor, based in Berlin, is embarking on a charming side project to design and send around 100 lettered postcards to people she likes, loves, knows or wants to get in touch with around the world. Each will be entirely made, written and sent by her over a period of time.
Her dedicated blog, Letter Collections, documents the postcard design and receiver. I’ve picked a few of my favourites above. I’ll keep you posted if I’m lucky enough to receive one!
You maybe remember Martina’s work as part of last year’s Lettering vs. Calligraphy project and exhibition. You can see more of Martina’s work on her Tumblr.
Posters at Reading
Following on from the Type Design course (TDi) course I attended at Reading University last year, I’ve returned to learn more about type design and the industry. If you like to know more about the intensive summer course take a look at my daily diary from last year.
Meanwhile here are some of the cool posters I’ve spotted around the faculty. Top by Jamie Wieck, bottom right, specimen of MATD 2013 graduates.
Beautifully observed lettering by Sasha Proodof Brooklyn. Part of a self promotional piece. I love the ‘R’ shown in the top image.
36 days of type
I noticed this open project over on Instagram recently, organised by Alejandro López Becerro. There’s a huge variety of characters to look through including just these 3D designs by Alejandro himself.
While the main letters were going up in April/May the project still seems quite active. Search on Instagram #36daysOfType and #36days_<glyph name>.
Lace Lettering Magazine Cover
You may have seen a few past posts about the lettering stitchwork of the twin designers Maricor & Maricar. Here is one of their recent projects. I can’t think of a more perfect evolution of the textile twins’ work.
We embroidered lettering for the cover of French magazine Paulette and their Romantique issue. The mood board we were given was lace, white and Virgin Suicides. It was tricky knowing the type would appear against a very light airy image and the first time we’ve had to composite our embroidery onto a photographic image but it turned out well I think.
I missed these intricate letter blocks at the start of the year. Julien Priez from Paris has created the ornamental letters to for a greetings card. I love the quirky pattern work, each is quite individual.
Wales Millenium Centre
Type and architecture make a great match but even more so when the type is elevated to be the main feature.
Last week I was at the Millennium Centre in Cardiff, Wales. This huge arts building celebrates its 10th birthday this year and was designed by architect Jonathan Adams to express “Welshness” and be instantly recognisable. The main frontage is clad in steel coated in copper oxide.
Inspired by Roman classical architecture, two ‘monumental’ poetic lines are emblazoned above the main entrance, formed from large windows which are illuminated at night.
The passages, by Welsh poet Gwyneth Lewis, read in Welsh: “Creu Gwir fel gwydr o ffwrnais awen”, which means “Creating truth like glass from the furnace of inspiration.” The English is “In These Stones Horizons Sing”.
Spot the beautifully formed Ff ligature.
Additional Photo credits: