Bold Enemies, Gold Foil and Pink
Cover artwork for a book recently released by Swedish design agency, Snask, with the subtitle of “The Snask way of becoming a successful creative entrepreneur”.
“Snask” is Swedish for gossip, filth and candy. Their outspoken, irreverent views on the industry and zealous pursuit of hand-made work has earned them quite a reputation over the last five years.
They discuss their convictions regularly at design conferences and say that everywhere they travel they make a couple of enemies but millions of fans. The book advocates “Going your own way” and maintains that you can’t do this without creating a few enemies along the way. This immediately put me in mind of the famous Winston Churchill quote, “You have enemies? Good. That means you’ve stood up for something, sometime in your life”.
I’m loving the colour and the almost vulgar gold foiling. I’m assuming the pink is a reference to ‘Pink Lies’ a term they coined to describe…well you’ll just have to read the book, won’t you.