You are the one
I really like the combined lettering on these Brazilian ads for Feevale University. It’s a shame the final, compiled design is cluttered with extra messaging and branding—which could have been contained within the numeral—but the actual lettering works well with the photography.
typostrate: “You are not another one, you are the one”. Made by Mauricio Thomsen, Art Director from Porto Alegre, Brazil. A perfect example how typography can function within big campaigns and ad commercials.
Letters at Large
For her Master of Fine Arts thesis, Audra Hubbell projected these huge letters from various typefaces around Chicago. Visualising the characters free of the restraints of page or screen, Audra’s aim was to observe the effects of space and the environment on the letters and the letters on the space. The interesting distortions lead her to explore the harmony between each letter and specific location.
In 2007 Tobias Battenberg created similar images projecting the typeface Akzidenz Grotesk around the city of Cologne, which is worth seeing here.
A nice montage of artwork by photographer and artist Leah Flores as featured on the Fab.com in the UK.
Each is a mix of inspiring phrases etched on her stills.
“I grew up in the forest surrounded by tall mountains and sparkly lakes. I am inspired by the insane beauty of the world around us. I hope that when you look at my art, it will be a reminder to get outside—go have an adventure!”
An dynamic advertising campaign by NYC team Sagmeister & Walsh for Aïzone, a department of the Lebanese luxury department store, Aïshti.
Printed in newspapers, magazines, and billboards throughout Lebanon.
Typejunkie: Aizone FW12 Campaign
These time-lapse, lettering photographs were shot by Michael Bosanko in the Brecon Beacons National Park, South Wales.
Art directed by Chris Baldwin, he said “We were down on the beach at Llantwit Major [a small coastal town], it was freezing - not to mention we had to avoid doggers, drug dealers and raves going on.”
These hard-won photos were then used in an advertising campaign for US medical device company.
Hand-made light-up type
Aiming to challenge preconceptions of unmemorable and ubiquitous fonts such as Helvetica my alumni Michael Veasey has created this ironic piece ‘Type=Boring?’
The University at Newport, Gwent (now part of the University of Wales) has run a world famous documentary photography (and film) course since 1966 so has excellent facilities for shooting work. I heard the Design course is now moving away, which is a shame.
The letters are available on here on Etsy
3D Type Artwork by Jitesh Patel
Indian born Jitesh has a small studio based in Shoreditch, London. He takes inspiration from both cultures. “The Indian brings out the vibrancy in his richly coloured and patterned work, whereas the British side of him is more considered”.
I love the work and importantly the photography and lighting highlights its delicacy.
It’s a similar technique to that used by mumbai based Sabeena Karnik that I posted about recently in “Paper Typography”
A work in progress. Belgian agency: Soon
This agency creates bespoke models and artworks in their studio which are then photographed for campaigns and annual reports etc. The style is very bright and saturated, giving the work a real zing. Check out the excellent work on their site.
Photo: Hugh O’Malley, Dress design: Anna Piercy
A great picture of this typographical dress, which formed part Anna Piercy’s final project for her BA (Hons) in Fashion Design, UCA Epsom.
Editorial for Phoenix magazine September ‘10
Styling: Reeme Idris
Hair: Hannah O’Mara
Makeup: Steph Lai
Models: Lois @ Storm and Vilnia @ Nevs
Assistant: Marin Hunter-Menzies