“Everything you can imagine is real” New 8 Faces poster
When I found out Simon Ålander was to create a poster as part of the 8 Faces series I was thrilled.
Simon has supported the Type Worship blog since its very early days and by following his blog, ‘Coffeemademedoit’, I’ve seen a steady stream of excellent design and lettering work.
Based in Stockholm, Simon was fuelled with around 25 cups of Coffee (and a couple of beers) to create this piece. 99% of his projects start with a blank sheet of paper and a pencil exploring the interaction between the words and the letters themselves. Once a direction becomes clear the sketches are then developed and transfered into Photoshop and Illustrator for the “magic touches”.
I had the opportunity to catch-up with Simon about this piece to find out more:
What is the significance of this particular phrase?
“Everything you can imagine is real” is a wonderful quote from Pablo Picasso. To me it means that you can do exactly what you want as long as you’re open minded. And if you work hard and create good stuff - the ideas in your head will become real. Don’t let anyone else tell you what’s right or wrong. Believe in yourself and your ideas!
Would you tell us what the process was to get here?
The brief was to create an awesome poster and it was pretty much up to me what this poster should look like. That’s a lot of freedom, but that can sometimes be very frustrating since you can’t decide on which idea you wanna go for.
Well, I can say I struggled a lot to come up with a phrase to draw. After a few emails back and forth, Elliot [8 Faces’ founder & editor] and I agreed to proceed with the Picasso quote.
Then I spent many late nights to draw this. Everything is hand-drawn so it took some time to finish but when you see the end result it’s worth every damn minute!
A limited edition of 100, individually-numbered, A3 (297mm x 420mm) prints. Clear foiling on uncoated stock.
50 posters will be available from 4pm BST. Get in quick!