“Easy on the Ligatures”, New 8 Faces poster
The creator of the hugely successful ‘Phraseology Project’, Drew Melton, has created this beautiful limited edition poster, released today.
Drew dropped out of art school to pursue an early freelance career but found that his passion for typography work opened up far more opportunities for him (see his work here). He has recently moved to Los Angeles to work at Sevenly as their lead apparel designer but also keeps busy drawing type and lettering for wine and whiskey labels, which he loves.
Drew said that this design is one he is most proud of—though admits that to get the concept right it also proved his most challenging. A comment on the ‘clever’ or ‘stylish’ work that he and some of his contemporaries have produced while still exploring the medium, it is a call for a return to the basics.
“I have really been trying to scale my work back to the fundamentals. So instead of relying on “fancy tricks” (like fancy ligatures and ornaments) I have been going back to the fundamentals of great design and lettering. Ligatures are the desert in my mind and they only work well if you have a great concept and great execution as a base. No amount of distracting ornaments can cover up poor execution.”
It’s taken a full redesign and 75 sheets of paper, full of sketches, to get here but I’m sure you’ll agree that it’s been worth it.
A limited edition of 100, individually-numbered, A3 (297mm x 420mm) prints. Clear foiling on uncoated stock. 50 posters will be available from 4pm BST. Get in quick!